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Bring on the summer fun with the brand-new Melody Top! Frugi have crafted it from organic cotton to ensure your kid's surrounded by wonderfully sof...

In a fun and vibrant design, this brand-new Kiri Tankini is ready to bring a rainbow of colour to your kid's beach adventures or when splashing aro...

Our new bold Dahlia Skies print has been inspired by the bright and colourful dahlia blossoms! This groovy floral design features on our much-loved...

This groovy summer dress is blooming with flower power! Made from 100% soft organic cotton in a classic shape, this brand NEW kids' Ariana Shift Dr...

Look snappy this summer with the bucket-style Harbour Swim Hat. The large brim is designed to keep your little one's head, face and ears well shade...

These terry Toasty Tights from Frugi, in a Bright Rainbow with India Ink heels and toes, are made from super soft and cosy organic cotton - perfect...

Waddle into wintertime adventures in snuggly comfort with the brand-new Addison Knitted Outfit. Frugi have crafted this 2-piece set from 100% organ...

This short-sleeved Little Creature Appliqué Top from Frugi is made from soft organic cotton. In an Indigo Blue, this top has a Snail appliqué on th...

This short-sleeved Lizzie Appliqué Top from Frugi is made from 100% soft organic cotton in a Tiger Orange with a Rainbow appliqué on the front. Wit...

The perfect companion for your little one's roar-some adventures, our classic Bobby Appliqué Top features a colourful Dino character stomping its w...

This NEW Little Summer Gift Set from Frugi makes a wonderful present for celebrating a new arrival! Made from 100% soft organic cotton, this gift s...

These fab knitted Norah Tights from Frugi, in a Bright Rainbow design with contrasting coloured heels and toes, are made from soft organic cotton m...