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These sweet knitted Little Norah Tights from Frugi, in a Cosmic Stripe design with contrasting Steely Blue heels and toes, are made from soft organ...

These knitted Tamsyn Heather Tights from Frugi are made from soft organic cotton in a Space Blue Nepp design. With contrasting Bright Aqua heels an...

Keep them cool when summer is in full swing with the brand-new Violet Dress! Featuring a gorgeous all-over print, Frugi have crafted this sleeveles...

Bring on the summer fun with the brand-new Melody Top! Frugi have crafted it from organic cotton to ensure your kid's surrounded by wonderfully sof...

In a fun and vibrant design, this brand-new Kiri Tankini is ready to bring a rainbow of colour to your kid's beach adventures or when splashing aro...

Our new bold Dahlia Skies print has been inspired by the bright and colourful dahlia blossoms! This groovy floral design features on our much-loved...

This short-sleeved Little Creature Appliqué Top from Frugi is made from soft organic cotton. In a Camper Blue, this top has a Hedgehog appliqué on ...

This groovy summer dress is blooming with flower power! Made from 100% soft organic cotton in a classic shape, this brand NEW kids' Ariana Shift Dr...

Ideal for everyday wear, this short-sleeved and long-sleeved 2 pack of Pointelle Tops from Frugi are great for layering under dresses or dungarees ...

Made from soft organic cotton, these comfy Little Knitted Leggings from Frugi are great for keeping little legs warm and cosy. In a Rainbow Stripe,...

Look snappy this summer with the bucket-style Harbour Swim Hat. The large brim is designed to keep your little one's head, face and ears well shade...

This short-sleeved Lizzie Applique Slub Top from Frugi, made from 100% soft organic cotton in a Jewel colour, has a Rainbow applique on the front. ...

This long-sleeved Bobby Applique Top from Frugi is made from 100% organic cotton making it soft and gentle on delicate skin! In a Kiwi Green Stripe...

These Comfy Lined Jeans from Frugi, made from lightweight organic cotton denim, are fully lined making them super soft, warm and gentle on little o...

This Jump About Jumper from Frugi, made from soft organic cotton in a Space Blue, has a Croc applique on the front. With a fab dipped hem shape, th...

These terry Toasty Tights from Frugi, in a Bright Rainbow with India Ink heels and toes, are made from super soft and cosy organic cotton - perfect...

Made from beautifully soft organic cotton, this Lovely Babygrow from Frugi comes in a Fairy Friends all over print with contrasting Foxglove Pink b...

These Puddle Buster Wellington Boots, from Frugi's Puddle Buster Range, are made with PVC free natural rubber with a comfy cotton lining - great fo...

These Puddle Buster Wellington Boots, from Frugi's Puddle Buster Range, are made with PVC free natural rubber with a comfy cotton lining - great fo...

Practical and pretty pointelle perfection! This 2 pack of short-sleeved Pointelle T-shirts are great for layering under dresses and dungarees or ar...

This Favourite Long Sleeve Tee from Frugi is made from 100% organic cotton making it warm, super soft and gentle against the skin! In a Jade Green,...

These denim Julie Jeggings from Frugi are comfy and practical, great for adventures! In a Mid Wash with a flower embroidery down the side, these je...

With lots of wriggle room for all their amazing adventures and playtimes, Frugi have crafted these Switch Parsnip Pants from in conversion cotton t...

A baby body and dress rolled into one! Your little one will waddle into their spring adventures in super-soft organic cotton comfort with this bran...

In a bold stripe design, this short-sleeved Sid Appliqué kids' t-shirt is made from super-soft and breathable organic cotton. Plus, the stretchy ri...

The perfect companion for your little one's warm-weather adventures, this short-sleeved Kai Appliqué Top is ready for anything! With colourful char...

Waddle into wintertime adventures in snuggly comfort with the brand-new Addison Knitted Outfit. Frugi have crafted this 2-piece set from 100% organ...

This short-sleeved Little Creature Appliqué Top from Frugi is made from soft organic cotton. In an Indigo Blue, this top has a Snail appliqué on th...

This short-sleeved Lizzie Appliqué Top from Frugi is made from 100% soft organic cotton in a Tiger Orange with a Rainbow appliqué on the front. Wit...

The perfect companion for your little one's roar-some adventures, our classic Bobby Appliqué Top features a colourful Dino character stomping its w...

This NEW Little Summer Gift Set from Frugi makes a wonderful present for celebrating a new arrival! Made from 100% soft organic cotton, this gift s...

The newest Frugi x National Trust range for little ones is inspired by night-time nature walks and nocturnal woodland creatures you might see along...

These fab knitted Norah Tights from Frugi, in a Bright Rainbow design with contrasting coloured heels and toes, are made from soft organic cotton m...

Ideal for everyday wear, this long-sleeved Ava Stripe Roll Neck top from Frugi is ideal for layering under dresses or dungarees this chillier seaso...

Add a touch of colour to your day with our Little Stripy Shorts, perfect for your little one's trips to the park or beach this summertime! Pair wit...

With a fun and colourful applique on the front, this shorter style Sophia Slub T-shirt is ideal for pairing with twirly-whirly skirts. Layer with o...